SWOT Analysis

With a SWOT analysis, an actual situation can be assessed in detail and Strengths, Weaknesses, Opportunities and Threats can be recorded. Strengths and weaknesses are factors internal to the organization and opportunities and threats are external factors which cannot be influenced directly. These are represented in a four-field matrix. A SWOT analysis is an easily understood instrument that serves to assess the starting point realistically and to derive suitable strategies based thereon.