Social Media

With the use of social media reform actors can communicate authentically and transparently as well as receive direct, but not necessarily representative, feedback. Social media includes all the interactive and direct communication channels on the Internet (Web 2.0). Social media play a key role in reform communication externally, affected persons and interested parties. They allow direct communication in real time and thereby save on going through intermediaries. They also open a direct communication channel for the reform environment so that external feedback can return unfiltered (which however also harbors a risk potential). Care must be taken to ensure that, with social media, a largely Internet savvy and mostly younger public is reached, which can have its strengths and weaknesses depending on the concern of the reform. Besides direct communication, social media can also serve as a source of information for traditional reporting.