Goal Formulation

The goal pyramid is a form of hierarchical goal-structuring. It is used to subdivide strategic goals into operational goals and thus gain better accessibility as well as a higher motivational effect through goal orientation. Generally, a goal pyramid is divided into three to five hierarchical goal levels. The higher the goal level, the more concrete the individual goals. In three goal levels one can talk about, for instance, a strategic main goal, the already more concrete intermediate goals as well as the action goals at the operational goal level.

At the level of action goals, the goals should be formulated in accordance with the SMART principle. This acronym stands for specific, measurable, attainable, realistic and timely. The SMART principle describes how action goals should be structured in order to have a motivating effect.